There are a lot of really good premium cigars on the market that are fairly common or maybe have bigger marketing budgets. By no means am I knocking any of these cigars but I kind of think of them as the Sam Adams of cigars. Good but not necessarily great. A few examples are brands like Macanudo's, CAO, Cohiba or H. Upman.

There are a lot of boutique cigars that you should try and branch out to. Maybe they aren't all boutique but they may be lesser known cigars that you might look past for something common.

Viaje
Illusione
Padron
Olivia
Padilla
Joya De Nicaragua

By no means is this list exhaustive but intended to generate your ideas to branch out.